MUMBAI: Madison Media Plus COO Praveen Sharma has put in his papers, ending his six-year stint with the company.

Sharma will be replaced by Ashish Singru who comes in from Microsoft, USA. Singru will be responsible for handling the Airtel account which was earlier handled by Sharma. 
 
Sharma‘s next stop is likely to be Google, according to multiple sources in the industry.
 
While Sharma confirmed the development to Indiantelevision.com, he denied commenting on speculations of his joining Google in Singapore.
 
Prior to joining Madison, Sharma was with Mediaedge: CIA. He has also worked with Rediffusion Y&R, Initiative Media and Zenith Media.

Singru, meanwhile, is an IIT Kanpur graduate with an MBA from University of IOWA with 14 years of experience in marketing, media and analytics.

At Microsoft, Redmond, Singru spent six years at corporate marketing group looking after strategic media planning, campaign evaluation and business analytics.

Says Madison Media Group CEO Punitha Arumugam, "I am happy to have Ashish in my team and I am sure he will bring fresh thinking and fresh approach based on his experience in US, which will help us take Airtel to the next level of success."