MUMBAI: Madison Media has appointed of Amit Duggal as digital director to head its Delhi and Kolkata Digital business.

Duggal‘s last stint was with Mindshare where he was partner invention, leading the digital practice for Pepsico.

He will report to Madison digital head V Achuthan Kutty.

Madison Media group CEO Gautam Kiyawat said, "We are delighted to have Amit lead our team in Delhi and are confident that he will be able to add a lot of value to our digital clients and help them make Digital a significant driver of their business and also win new business".

Duggal said, "I am excited with this new opportunity and looking forward to contribute to an impressive roster of clients that Madison has."

Duggal has about 10 years of experience in advertising and digital, having worked with agencies like Indiatimes.com, Yatra online, Travelguru.com, Geodesic, Attano.com on the digital side and Redifussion DY&R, Leo Burnett and Percept on the agency side.