MUMBAI: Madison Media has appointed Dinesh Singh Rathore as COO of Madison Media Omega.

Rathore comes in from Starcom MediaVest Group where he was head MediaVest, Mumbai and Delhi offices and was based in Bombay.

Rathore brings with him 17 years of experience in media having worked with media agencies like Mudra. He has served as also served head of FutureWorks, the specialist unit of SMG that handled the Future Group business. During the course of his career, he has worked with brands like Zydus Wellness, Emirates, The Mobile Store, Tata Housing, Novartis, World Gold Council, Wipro, Toyota, SabMiller, Essilor, Hitachi, Rasna and Only Vimal.

Madison Media group CEO Gautam Kiyawat said, "I am delighted to have Dinesh join our Leadership team and am sure he will add a lot of value to our clients in Bangalore."

Rathore said, "I am looking forward to this new role and contributing to an enviable list of clients."

Madison Media has seen quite a few appointments in the recent past including Madison Media Group CEO Gautam Kiyawat and Manish Bharil as GM to head the Brittania account. Madison Media also been in the news for winning the accounts of Crompton Greaves, Enamor and Dixcy Textile.