MUMBAI: Madison Media Sigma has bagged the media duties of the electrical appliances manufacturer Crompton Greaves.

The agency will handle its entire range of products including fans, lights, lighting fixtures and pumps.

Madison World chairman and MD Sam Balsara said, "We are delighted to add a reputed global engineering conglomerate like Crompton Greaves in our roster of clients and are confident of helping Crompton Greaves get its rightful share and more in India’s growing market."

Madison Media Sigma COO Vanita Keswani said, "I look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio."

Madison Media recently also won the Dixcy Textile’s Media duties.

The agency is involved in handling media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network and Indian Oil among others.

The gross billing of Madison Media is Rs 30 billion.