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Madison Media gets Gautam Kiyawat to replace Punitha as Group CEO

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MUMBAI: Madison Media has appointed Gautam Kiyawat as CEO – Madison Media Group. He will replace Punitha Arumugam who is joining Google India.

Kiyawat moves in from Research in Motion (Blackberry), where he was senior director - head of marketing operations, APAC region.

Kiyawat has experience in media, marketing and communications spanning over 17 years in markets like India, South East Asia and US. A graduate from IIM Bangalore, he started his career with Procter & Gamble in India in 1995. In 2002 he moved for Phillips where he worked for two years before joining News Corp (Star TV), South East Asia. In 2009 he joined a digital creative media company named AdVerb.

Madison World chairman and managing director Sam Balsara said, "I am delighted to have Gautam join us. His cross market experience of managing brands, media companies and a digital startup are all very relevant to the exciting future we see for Madison. I am sure he will add a lot of value to Madison Media clients and bring a fresh new holistic business perspective".

Kiyawat will be based in Mumbai. "It is fantastic to be joining an organisation that I have respected immensely as a client for its expertise, its values and for always being guided by doing the right thing. Along with Sam, Sriram and the Madison team I look forward to an exciting time in building on the momentum and taking Madison to greater heights," he said.

Madison alumnus D.Sriram is also joining Madison Media as a consulting director and will spend approximately one week every month advising on agency operations, and will also be available for key clients. Sriram was Madison‘s first media director in 1995. After that he has worked with DMB&B and Starcom Mediavest Group to eventually become APAC CEO for Starcom Mediavest Group. Sriram also had a stint as COO, China for Aegis Group, and for the last 18 months has been operating as an independent consultant to startup agencies and media companies across the region.

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