Madison Media appoints Bhattacharyya as director - digital

MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations.

In his current role Rajdeep will oversee the agency‘s digital operations in Delhi for all existing and emerging digital media
initiatives including display, video, SEM, mobile, social and emerging media.
A digital media and marketing professional, Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent digital consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing.

On the agency side, Bhattacharyya has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients.

Madison Media, whose gross billing stands at Rs 30 billion, does digital work for clients such as Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet.

Madison Media group CEO Punitha Arumugam says, "I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team."  
Bhattacharyya added, "I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media‘s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media‘s offerings and I look forward to play a part in continuing to develop a world class media company."

Madison Media handles media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.

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