MAM

Madhuri Dixit joins Oral B for Smile India Movement II

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/30/Madhuri_Dixit-d2h.jpg?itok=BC4pUxWE

NEW DELHI: Bollywood actor Madhuri Dixit has joined Oral B Smile India Movement as the chief smile officer to promote a mission to ?Protect a Billion Indian Smiles, One at a time? with the help of 10,000 dentists across the country.

The mission was launched Tuesday from the Maulana Azad Medical College here, heralding the cause of protecting the Indian smile. The Oral B Smile Survey conducted by independent researcher AC Nielsen amongst 803 consumers and 201 dentists in Mumbai, Delhi, Kolkata and Bengaluru states that as many as 89 per cent respondents in Delhi, 65 per cent in Bengaluru, 25 per cent in Kolkata and 19 per cent in Mumbai feel that India as a nation smiles less than other countries. A majority of 76 per cent of dentists notice that patients with poor oral hygiene tend to smile less.

Dixit said, "I have always believed that we Indians have such warm smiles - something I missed fervently when I was in the US. It was disheartening to learn from the Oral B Smile survey that Indians feel they are smiling less, and the poor state of oral hygiene could be one of the reasons. I decided to join hands with Oral B and 10,000 dentists across the country to protect billion Indian smiles, one at a time. As I pledge my support to the movement, I urge everyone to pledge their support too and take a step towards more healthy, confident smiles."

The survey covered people?s behaviour at the workplace, with their spouses; people have been equally vocal regarding their connotations of smile at their work place and when trying to please their spouses.

Oral B spokesperson Varun Sharma said, "The survey conducted with AC Nielsen clearly points at the need for better oral hygiene among Indians! Through the Oral B- Smile India Movement this year, we hope to build from Smile India Movement?s success last year, and help protect a billion Indian smiles, one at a time."

"We are encouraged by the support we have received from 10,000 dentists across India and now Chief Smile Officer- Madhuri Dixit who, for most of us, represents the quintessential healthy, confident smile. The aim is to protect Indian smiles by urging people across India to come forward and pledge their support to this movement," Sharma added.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories