Mad Over Donuts partners with Bollywood movie 'Go Goa Gone'

BENGALURU: Singaporean donut brand Mad Over Donuts (MOD) announced its association with Illuminati Films and Eros International?s Bollywood zombie comedy film ?Go Goa Gone? (3G) scheduled to release on May 10.

This is the first time MOD will be associating itself with a film. 3G features Saif Ali Khan, Kunal Khemu and Vir Das among others and is directed by Raj Nidimoru and Krishna DK.

With this association, MOD intends to establish a strong connect with its target audience. MOD COO Tarak Bhattacharya said, "Both Mad Over Donuts and Go Goa Gone share the same target group and thus associating with this movie seemed like a perfect fit. It?s our first film association and as a brand we are willing to explore this platform in future as well."

MOD has also introduced a donut named ?Zombie Keel-er? created especially for this film. It has 46 stores across India and has expansion plans to more than double this count by the end of 2013. The company claims that it has almost half a million Indian fans on its facebook page.

Bottomline Media (the agency that was the behind the association) CEO/Founder Tanaaz Bhatia said, "Creating the Zoombie Keel-er donut was a fun process. Go Goa Gone and Mad Over Donuts are all about innovation and creating new spaces in their own field. Marrying the two, just made it a perfect fit for us to come up with the association, which has never been attempted before."

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