MUMBAI: Voice Mobile has roped in Macaw, a group entity of India News Communications (INCL), to handle its advertising, creative and media mandate following a multi-agency pitch.
 
Says INCL Group director & CEO Prashant Kumar, "After getting adversely affected by the economic slowdown, the information technology industry is now on the recovery mode. There is a great scope to show our understanding of the market and creativity in this account. We are hopeful that we will be able to earn a brand status for Voice Mobile."
 
Voice Mobile came into existence in January 2009. For the first three months, the company conducted extensive product sampling to know about the competitive mobile brands operating in the Indian market. This was later followed by six months of rigorous channel sales streamlining process.