MUMBAI: Telugu television network Maa TV has appointed Hyderabad-based outdoor media evaluation company KYC Inclusive to evaluate efficacy of its outdoor campaigns.

As part of the deal, KYC will do pre and post campaign evaluation to measure the efficacy of outdoor campaigns of Maa TV across Hyderabad, Vizag, Vijayawada, Rajahmundry and Tirupathi.

KYC Inclusive will measure and evaluate all outdoor mediums which are part of Maa TV‘s outdoor campaign including billboards, bus shelters, train branding, bus backs, centre medians, and pole kiosks.

Apart from this, at the pre-campaign planning stage, Maa TV will also get access to KYC Inclusive‘s study on location-wise trends for individual outdoor sites, information and analysis on sites which can give better reach and share to its outdoor campaign.

KYC Inclusive‘s outdoor media measurement and evaluation methodology will allow Maa TV to know the reach, share, brand recall, and cost per contact of its outdoor campaigns.

The deal will boost KYC Inclusive‘s plan to expand its outdoor evaluation services to major outdoor advertisers across the region.

Commenting on this occasion, KYC Inclusive Co-Founder & Head- New Initiatives Nitin Tanksale, "While OOH media is becoming exceedingly vibrant, its evaluation and measurement is as important as spending on it. We are happy to have an esteemed client like Maa TV on board; our evaluation system will give strategic inputs in planning outdoor media and deliver great value to Maa TV‘s outdoor campaigns".

"Maa TV has always been consistent in promoting its shows and IP‘s on OOH media, appointing KYC Inclusive is a strategic step towards analyzing the efficacy of our outdoor campaigns. With this evaluation system, we will get to know the Reach and Share of our outdoor campaigns," said a Maa TV spokesperson.