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MAA Bozell implements TQM process

BANGALORE: MAA Bozell has announced the introduction of TQM - Total Quality Management - for all its processes.


TQM is highly prevalent in the sectors of manufacturing and hospitality and has now moved its way into the advertising industry with MAA Communications Bozell. The MAA group claims to being its first follower. 
 
In TQM, each individual is given ownership of his/her process and is provided with tips and the required tools to improve the quality of work. This facilitates continuous improvement of processes resulting in specialised quality and faster deliveries at every level. TQM is a yardstick to measure the precision of the processes.


Chairman of the MAA Group Bunty Peerbhoy has been quoted in the official release as saying, "We are looking at continuous improvement in three areas with the help of TQM; quality, accuracy and faster delivery to our clients. We do this by empowering all employees to take ownership of existing processes and continuously find ways to improve/change these processes."


TQM is highly prevalent in the sectors of manufacturing and hospitality and has now moved its way into the advertising industry with MAA Communications Bozell. The MAA group claims to being its first follower. 
 
This Japanese Technique of Kaizen is used to train the employees once a week for an hour at MAA. TQM is a management technique that aims at energizing and empowering every individual in the organisation, states an official release.

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