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Lynn Brindell is CNN Worldwide senior VP marketing

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MUMBAI: Lynn Brindell will join CNN Worldwide as senior VP of marketing, it was announced by CNN Worldwide executive VP, CMO Janet Rollé.

Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts, as well as develop strategies and programmes to drive brand strength, audience growth and engagement on all platforms. She will report directly to Rollé, and she will be based in Atlanta.

Brindell’s media marketing experience includes multi-platform brand work at The Weather Channel, Food Network and Lifetime Television. She has developed brand positioning, launched prime time series, directed off-channel and digital marketing strategies, overseen marketing initiatives for cable networks, and online ad sales and affiliate sales. She has also collaborated with national marketing partners at retail and in cause-related campaigns.

Rollé said, "Lynn’s tremendous experience and track record will bring great value to the marketing team. I’m thrilled to have someone who is well-respected as both a leader and developer of marketing talent join us."

Brindell’s media marketing experience includes launching a prime time series and a environmental marketing platform for The Weather Channel in the US; launching signature Iron Chef America and Next Food Network Star series for Food Network; and developing and managing all aspects of Television for Women branding for Lifetime Television.

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