MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.
In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.
About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products."
Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”
Watch the video:
Lyrics of the poem:
Jab roshni kam ho jaaye toh
Ummeed jagaa dete hain
Jab suraj doobne lagta hai
Hum dil jalaa lete hain
Zindagi roshni, zindagi noor bhi hai
Magar dil jalaane ka dastoor bhi hai
Bahot raat tak roshni karti hai
Agar dil mein choti si ummeed rakh do
Ujaalon se ghar bhar mehekne lagega
Hatheli pe roshan koi cheez rakh do
Galey lagne waalon ka dastoor bhi hai
Zindagi roshni, zindagi noor bhi hai
