With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in Indiaofferinga vast portfolio from power back up solutions to home electrical offerings. In the past few years, the company has successfully launched various products in the market, becoming “A Home Electrical Specialist”.
At the end of 2017, Luminous Power technologies partnered with VML India to launch their first brand campaign: Khushiyon ka Ghar, staging Luminous as the brand that powers Happy Homes.
Since then, with the focus of their consumers at the center, VML and Luminous embarked on a journey to create a poetic storytelling piece,witnessing a young couple buildingtheir dream home, with Luminous playing a crucialrole, brightening theirhome and their hearts.
From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.
The agency’s creative team crafted the brand’s anthemlyricsand the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.
It culminated with a magic mix that embarks the audienceon Luminous’ happy home journey. The campaign film was released on April 3rd on the brand’s Facebook and Youtube pages.
Link to the video: https://www.facebook.com/myluminous/videos/1869118523148338/
Sachin Bhalla , Vice President Marketing at Luminous commented - “We, at Luminous strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products. When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”
Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and team at Luminous, where you always have a synergy between the agency and client team.”
1) Credits
Client – Luminous
Sachin Bhalla – VP Marketing
Ruchika Gupta – AVP Marketing
Riti Sinha – Digital Lead
Agency - VML India
Creative Agency: VML
Creative Head: Venkatagiri Rao
Creative: Alok Banerjee, AshankPatkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva
Lyrics: Alok Banerjee
Production Manager: Saurabh Pal
Country Head: Udit Bhambri
Business Director: Amandeep Kochar
Account Manager: Gaurav Tuli
Production House: Infamous People
Director: ShihabKarim
Producer: AmarendraSIngh
Music Director: Clinton Cerejo
Singer: Sonu Nigam
Colour correction and Grading: SwapnilPatole
Post Studio: Famous
VFX: Spectrum Studios
Online Editor: Abhilesh
DOP: Archit Patel
