Luminous and VML India- theKhushiyon ka Gharjourney

With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in Indiaofferinga vast portfolio from power back up solutions to home electrical offerings. In the past few years, the company has successfully launched various products in the market, becoming “A Home Electrical Specialist”. 

At the end of 2017, Luminous Power technologies partnered with VML India to launch their first brand campaign: Khushiyon ka Ghar, staging Luminous as the brand that powers Happy Homes.

Since then, with the focus of their consumers at the center, VML and Luminous embarked on a journey to create a poetic storytelling piece,witnessing a young couple buildingtheir dream home, with Luminous playing a crucialrole, brightening theirhome and their hearts.

From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film. 

The agency’s creative team crafted the brand’s anthemlyricsand the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.

It culminated with a magic mix that embarks the audienceon Luminous’ happy home journey.  The campaign film was released on April 3rd on the brand’s Facebook and Youtube pages.

Link to the video:

Sachin Bhalla , Vice President Marketing at Luminous commented - “We, at Luminous strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products. When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”

Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and team at Luminous, where you always have a synergy between the agency and client team.”

1) Credits 

Client – Luminous
Sachin Bhalla – VP Marketing
Ruchika Gupta – AVP Marketing
Riti Sinha – Digital Lead

Agency  - VML India

Creative Agency: VML
Creative Head: Venkatagiri Rao
Creative: Alok Banerjee, AshankPatkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva
Lyrics: Alok Banerjee
Production Manager: Saurabh Pal
Country Head: Udit Bhambri
Business Director: Amandeep Kochar
Account Manager: Gaurav Tuli
Production House: Infamous People
Director: ShihabKarim
Producer: AmarendraSIngh
Music Director: Clinton Cerejo
Singer: Sonu Nigam
Colour correction and Grading: SwapnilPatole
Post Studio: Famous
VFX: Spectrum Studios
Online Editor: Abhilesh
DOP: Archit Patel

Latest Reads
Publicis announces leadership team to for India, Sri Lanka

MUMBAI:  Publicis Groupe APAC CEO Loris Nold has announced the appointment of a Groupe leadership team to strengthen and accelerate Publicis’s capabilities at a national level across India and Sri Lanka.  The new team will be comprised executive leaders in India and Sri Lanka, including Publicis...

MAM Media and Advertising People
Mamaearth targets word of mouth through moms for marketing

MUMBAI: When 26-year-old Ghazal Alagh was to deliver her first child, she learnt that there was no cure to her morning sickness other than to pop pills. Soon after delivering her baby, Ghazal and her husband realised that the market was full of toxic products for babies and new mothers. India does...

MAM Marketing MAM
7UP launches limited edition throwback bottles

Remember those good old days when rock-and-roll ruled the charts? When rotary phones were a fixture in every home? #Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and...

MAM Media and Advertising Ad Campaigns
RoohAfza targets millennials in latest campaign

MUMBAI: RoohAfza, a refreshment beverage for over 100 years, has been India’s favourite drink for generations. This summer, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India’s unity in diversity. The campaign crafted and conceptualised by FCB Ulka stays true to what...

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers signs Katrina Kaif as brand ambassador

MUMBAI: Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan’s existing and soon-to-launch product portfolios.

MAM Marketing Brands
JWT Mumbai launches next phase of AMFI campaign

MUMBAI: In its continued association with Association of Mutual Funds in India (AMFI), J. Walter Thompson, Mumbai, has rolled out the next phase of the multimedia campaign aimed at creating investor awareness about mutual funds. Phase one of the ‘Mutual Funds Sahi Hai’ campaign was launched a year...

MAM Marketing MAM
Dulux launches new campaign with Farhan Akhtar

MUMBAI: Dulux, the decorative paints brand from AkzoNobel India, has unveiled a new TVC for its brand Dulux Velvet Touch.

MAM Marketing MAM
Godrej protekt's new campaign showcases kids' curiosity

MUMBAI: Kids are constantly relying on their senses to explore the world. When they come across something that fascinates them, their first instinct is to touch and feel the object. The fear of germs, dirt or even parental intervention does not stop them from doing so. Godrej protekt, a range of...

MAM Marketing MAM
LIVA outshines in mall space with unique innovation

Mumbai:  Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories