MUMBAI: Lowe Lintas has bagged the creative mandate for Maruti Suzuki‘s soon to be launched multi-purpose vehicle (MPV), Maruti Suzuki Ertiga.

According to the industry sources, the account size is estimated to be around Rs 250 million.

The account win was followed by a multi-agency pitch that saw the participation of three agencies including Denstu India, Publicis Capital and Lowe Lintas.

Maruti Suzuki chief general manager- marketing Shashank Srivastava confirmed the news to Indiantelevision.com.

"There was an evaluation process after which Lowe Lintas was handed over the account. We were looking for agency that has good understanding of market and creative ideas for the brand," Srivastava said.

The car was showcased at AutoExpo 2012 and is expected to be available by April this year. The price will be announced at the time of its launch.