Lowe Lintas retains Apollo Hospitals creative biz

MUMBAI: IPG‘s Lowe Lintas and Partners has retained the national creative mandate for Apollo Hospitals covering all of Apollo‘s health-care verticals barring insurance.

The agency will be responsible for integrating national with regional initiatives, so that brand Apollo is able to present a unified front in terms of communication.

The win comes after a hard fought multi agency pitch called by the healthcare chain.

The challenge for the agency will be to build on this significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.

Lowe Lintas executive director G V Krishnan said, "We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category."

Lowe Lintas CEO Joseph George said, "Contrary to what many believe, the Chennai market does offer significant and challenging mandates for ad agencies which are willing to take the effort and stay invested, and this win is proof of it."

In 2012, Lowe Lintas Chennai swept away some big accounts like Daimler-Benz and Amrutanjan.

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