MUMBAI: IPG Mediabrands India has decided that Interactive Avenues, its new acquisition, will partner with creative agency network Lowe Lintas & Partners.
The two entities will be engaged in an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners‘ digital offering to its clients.
The brand planners, brand creatives and digital/social media planners within Lowe Lintas & Partners will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and online media planning and buying to their clients.
The biggest advantage for the clients in this case will be that this partnership brings for them a completely integrated offering that their primary brand custodian, their creative agency, takes responsibility for.
"We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands‘ various engagement needs," commented Lowe Lintas & Partners CEO Joseph George.
Interactive Avenues CEO Amar Deep Singh said, "We are delighted to partner with Lowe Lintas and Partners to help provide end to end digital solutions to their clients. Lowe Lintas & Partners is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business."
Interactive Avenues is one of India‘s largest full service independent digital agencies with specialist teams in Search Marketing, SEO, Social Media, Mobile, Web-Development, Creative, Content Development, Media Planning / Buying / Optimisation. With a team of close to 200 people, Interactive Avenues caters to about 200 advertisers from its offices in Mumbai, Delhi and Bangalore.
