MUMBAI: Lowe Lintas has launched a new TVC for Tanishq Glam Gold.

The 75 seconds TVC aims to pitch gold as a fashionable material for the Indian women keeping in mind Tanishq‘s values.

Prashant Issar has directed, while Tubelight Films has produced the TVC.

The TVC depicts a story between a bride-to-be and her friend. During her sangeet it starts raining thereby potentially ruining the day. Seeing her friend in distress, the lead goes out of her way and turns this rain spoiled event into a merriment filled rain dance party. The film ends with the bride and her friend exchanging glances with the former acknowledging her friend‘s generous act.