MUMBAI: Lowe Lintas has bagged the creative duties of Nirulas India, beating other agencies like Saatchi& Saatchi, M&C Saatchi and T.A.G. Ideation in the contest.

Under the alliance, Lowe Lintas will be responsible for Nirula India‘s brand communication including strategic planning and brand launches.
 
The business will be headed by Lowe Lintas executive director Naveen Gaur. "We are really excited to partner with Nirula‘s India. Our philosophy of high value ideas has merited us the challenge to recreate a new brand image for Nirulas. It is an exciting category and it‘s a massive opportunity for the brand," he says.
 
Adds Nirulas India VP marketing Vinayak Shourie, "We are very confident that through our association with Lowe Lintas and their expertise we will be able to not only strengthen the Nirula brand image but create a distinctive identity for the brand. This is a very important phase in the brands evolution and we intent to bring about a number of significant changes over the coming months. With the Lintas strength behind us we are sure that this phase is going to turn the brand into an even stronger entity."