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Lowe Lintas bags creative duties for Karvy Group

MUMBAI: Lowe Lintas has won the creative duties for the Karvy Group after a multi- agency pitch.


The account will be headed by Lowe Lintas executive director Anaheeta Goenka.
 
Lowe Lintas CEO Charles Cadell commented, "We are proud to be associated with the Karvy Group. They are known to set benchmarks in the financial services category. Our philosophy of high value ideas promises a new take on driving visibility for the group. It is an exciting category and we are all charged up to make the most of it."
 
Formed in 1983 in Hyderabad, Karvy group companies include - Karvy Computershare, Karvy Stock Broking and Karvy Comtrade. It also is among the top Mutual fund mobilizerS. Its new business initiatives include NBFC, Wealth Management and Data Management Services, while Karvyonline.com, the online personal finance portal of Karvy, provides retail investors the entire gamut of financial services under one platform.


Karvy Group - group head, corporate affairs J Ramaswamy said, "We are happy to partner with Lowe Lintas. They were a natural choice to implement our creative and strategic planning activities because of their understanding of the group and the energy that they bring to the table."
 
Karvy has 575 offices over 375 locations across India and overseas representative offices at Dubai and New York with over 9000 employees.
 

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