MUMBAI: Lowe Lintas India has roped in S. Subramanyeswar as its national planning director.

Previously, Subramanyeswar was national planning director at Publicis Communications.

In an advertising and marketing career spanning more than a decade, Subramanyeswar has worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro.

Lowe Lintas CEO Joseph George said, “Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas’s partnership with marketers in the non-metro markets.”

Some of the brands that Subramanyeswar has worked on include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever and Sony Ericsson.

Subramanyeswar added, “I’m happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joe’s thinking on breaking new ground by being a Planning Entrepreneur here.”