MUMBAI: Lotus Refineries is set to make its entry into media business through its media wing, Lotus Allied Mediamatics.

Lotus Allied Mediamatics has joined hands with Ashwagandha Entertainment and Swami Samartha Creations for the marketing and distribution of their upcoming Hindi movie ‘Dehraadun Diary’.

Lotus Allied Mediamatics has been given the mandate of marketing and distributing ‘Dehraadun Dairy’.

Lotus Refineries CMD Arun Kumar Sharma said, “We at Lotus Refineries don’t want to confine to one business. We want to explore other businesses and this initiative is one of the steps in this direction. We want to be a big conglomerate in 10 years down the line.”

Starring Adhyayan Suman, Rohit Bakhshi, Ragini Nandwani, Ashwini Kalsekar and Rati Agnihotri, the movie is directed by Milind Ukey. It‘s a love story which ultimately ends in honour killing.