MUMBAI: Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

The campaign showcases how modern women break all stereotypes in their life. It features a photographer, cricketer and a stand-up comedian who are fed up of dealing with stereotypes and justifying themselves in a male-dominated world.

Lotus Herbals director Nitin Passi says, “This is our first amongst many upcoming films that targets a woman who is driven by passion, motivation and independence and Lotus Make-Up is an enabler in the process. It is a holistic digital campaign that calls out to women who shine despite all odds. We had a wonderful time working with the team at WATConsult and will be able to reach the relevant target audience for Lotus Make-up through this brand film.”

WATConsult founder and CEO Rajiv Dingra adds, “Lotus Make-Up is a brand which stands for style and panache, and our challenge was to maintain that throughout in the video film. This video we created not only focuses on the style quotient of the brand but also portrays its involvement in breaking stereotypes when it comes to women.”