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Lodestar UM wins LoyaltyOne and DSP BlackRock media biz

MUMBAI: Lodestar UM has bagged the media duties for Alliance data group‘s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch.


Lodestar UM COO Nandini Dias confirmed the development to Indiantelevision.


"LoyaltyOne is one of the largest loyalty programme and has 90 per cent market share in some countries. They needed someone who understand shopper sciences, retail market and will be able to marry media knowledge to get excellent RoI. Considering this space is not well developed in India, it will be exciting as in a way we will set trends and benchmarks in the category. We are truly looking forward to help them grow their presence in India," Dias said.


LoyaltyOne is a part of Alliance Data Company, which is one of the leading providers of loyalty and marketing solutions. It is a global provider of loyalty strategy and programmes, customer analytics and relationship marketing services. They are available in Canada, South America and Asia Pacific markets.


On winning the DSP BlackRock business, she said, "All financial clients will require partners who will be able to advise them in the current tough times. And financial sector is going through a far tougher challenge than most other categories. Due to our unusual thinking and out of box work in print we won the account of DSP Blackrock."


DSP BlackRock Investment Managers is premier asset management company in India. It is a joint venture between the DSP Group and BlackRock.

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