Lodestar UM wins LoyaltyOne and DSP BlackRock media biz

MUMBAI: Lodestar UM has bagged the media duties for Alliance data group‘s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch.

Lodestar UM COO Nandini Dias confirmed the development to Indiantelevision.

"LoyaltyOne is one of the largest loyalty programme and has 90 per cent market share in some countries. They needed someone who understand shopper sciences, retail market and will be able to marry media knowledge to get excellent RoI. Considering this space is not well developed in India, it will be exciting as in a way we will set trends and benchmarks in the category. We are truly looking forward to help them grow their presence in India," Dias said.

LoyaltyOne is a part of Alliance Data Company, which is one of the leading providers of loyalty and marketing solutions. It is a global provider of loyalty strategy and programmes, customer analytics and relationship marketing services. They are available in Canada, South America and Asia Pacific markets.

On winning the DSP BlackRock business, she said, "All financial clients will require partners who will be able to advise them in the current tough times. And financial sector is going through a far tougher challenge than most other categories. Due to our unusual thinking and out of box work in print we won the account of DSP Blackrock."

DSP BlackRock Investment Managers is premier asset management company in India. It is a joint venture between the DSP Group and BlackRock.

Latest Reads
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories