Lodestar UM wins LoyaltyOne and DSP BlackRock media biz

MUMBAI: Lodestar UM has bagged the media duties for Alliance data group?s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch.

Lodestar UM COO Nandini Dias confirmed the development to Indiantelevision.

"LoyaltyOne is one of the largest loyalty programme and has 90 per cent market share in some countries. They needed someone who understand shopper sciences, retail market and will be able to marry media knowledge to get excellent RoI. Considering this space is not well developed in India, it will be exciting as in a way we will set trends and benchmarks in the category. We are truly looking forward to help them grow their presence in India," Dias said.

LoyaltyOne is a part of Alliance Data Company, which is one of the leading providers of loyalty and marketing solutions. It is a global provider of loyalty strategy and programmes, customer analytics and relationship marketing services. They are available in Canada, South America and Asia Pacific markets.

On winning the DSP BlackRock business, she said, "All financial clients will require partners who will be able to advise them in the current tough times. And financial sector is going through a far tougher challenge than most other categories. Due to our unusual thinking and out of box work in print we won the account of DSP Blackrock."

DSP BlackRock Investment Managers is premier asset management company in India. It is a joint venture between the DSP Group and BlackRock.

Latest Reads
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories