MUMBAI: Vedanta Group, the London Stock Exchange-listed FTSE 100 diversified mining company, has awarded its media duties to Lodestar UM for India.

Lodestar UM COO Nandini Dias and Vedanta Group director communications Raj Shekhar confirmed the development.
 
O&M handles the creative account of Vedanta Group.

Apart from India, Vedanta also operates in Zambia and Australia through various subsidiaries. The company is primarily engaged in copper, zinc, aluminium and iron ore businesses, and is also developing a commercial power generation business.