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LMG to handle Yepme's media duties worth Rs 300 mn

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MUMBAI: Yepme, the online fashion brand, has awarded its media planning and buying duties to Lintas Media Group.

The account size is estimated at Rs 300 million annually, according to the company.

The agency?s responsibility is to build saliency for the brand and encourage a change in shopping habits for apparel and accessories.

Lintas Media Group?s Suresh Balakrishna said "Yepme will go a long way in adding a young and futuristic character to the portfolio of brands that we work with. Fashion and E-tailing are both growth areas of the future and their media needs are extremely dynamic. We are very glad that the management of Yepme recognised our strengths and decided to partner with us for their future growth".

Yepme CEO Vivek Gaur added, "Yepme is creating a category for itself. Unlike most other brands that are using the online route, Yepme has a non-metro focus and is creating a network of clients across the country. The role of media for such a challenge is extremely critical and requires a fine balance between mass reach and narrow targeting. We are glad to have Lintas Media Group partner us and give us very strong support in media as we nurture the brand further".

Yepme.com has an array of men?s fashion wear and accessories and is launching Women?s wear today. The brand has signed Kangana Ranaut as style ambassador.

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