MUMBAI: Lintas Media Group (LMG) has promoted long standing member of the Lintas fraternity, Sudha Natrajan, to the position of CEO of Lintas Initiative Media.

Natarajan has also been appointed to the Board of Lintas Initiative Outdoor, the wholly owned out-of-home subsidiary of LMG, formerly known as Aaren Initiative before the acquisition.

In her new role, she will assume national responsibility for the newly created Lintas Initiative Media, a full-service media and digital offering of LMG, currently servicing a wide cross section of LMG clients in all cities.

Meanwhile, Raghav Subramanian, who recently joined LMG, will be a key support to Natarajan as the COO of Lintas Initiative Media.

"Sudha has been an indelible part of LMG‘s growth story for over a decade. She has moved from strength to strength and built many strong relations with our clients and the industry at large. There could not be a better point for me to make this announcement than now, as both LMG and Sudha are poised for our next step," says LMG chairman and CEO Lynn de Souza.

Natarajan adds, "I am excited to take on the responsibility that LMG has vested on me. In this new digitally advanced world, it has become imperative for both media agencies and clients to redefine themselves constantly. My challenge is to ensure that Lintas Initiative Media is one of the most futuristic agencies in India."

An MBA with over 20 years of brand marketing, client servicing and media management experience under her belt, Natrajan moved base from Bangalore to Gurgaon three years ago to additionally oversee the LMG operation in that city, with blue chip client relationships such as Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com among others.