MUMBAI: Lintas Media Group has won the media mandate of Kochi-based readymade textile retailer Jayalakshmi Silks.

The account is pegged at Rs 200 million. A local media agency was handling the account prior to this.

LMG‘s Suresh Balakrishna said, "Vidya Nandakumar has just taken over as the head of the Kochi office and we have won Jayalakshmi Silks. We are delighted to win this business and along with Manappuram, which is an existing account in Kochi, makes us a serious player in the Kerala market."

Jayalakshmi Silks managing partner Govind Kamath added, "The retail market in Kerala is extremely vibrant especially in the textile and jewellery categories. We too have been growing and expanding at a healthy pace. In the last 18 months, apart from our Kochi outlet which is more than 50 years old, we have opened outlets in Calicut and Thiruvanthapuram and are opening our largest outlet in Trichur in April."

"We realised that in order to help us in the expansion process we need large, credible, partners with international pedigree," Kamath added.