MUMBAI: Lintas Media Group (LMG) has restructured its top rung managent.
 
While Sudha Natrajan has been made the CEO of Lintas Media Group, Hemanth Shah has been appointed as the director of Board of Aaren Initiative.

Vivek Lakhwara will lead Arena, a dedicated unit set up to service Hindustan Unilever, as strategic business unit head. Previously he used to function as CEO of Aaren Initiative. 
 
Natrajan, who was president and COO of LMG, will now oversee Gurgaon and Bangalore LMG operations as well as its Digital Initiative. Biju Menon, who joined as the head Digital Initiative recently, will report to Natarajan.

Shah joined the company seven months ago as president of Out-of-Home (OOH) initiatives. As is known, some new wins in OOH for the group this year including that of Nokia and Hindustan Unilever were won under the leadership of Shah. 
 
NP Sathyamurthy will continue to run Karishma Initiative as its CEO, while as COO, of Lintas Media Group, he would oversee the company‘s operations in Mumbai, Chennai, Cochin and Kolkata.