MUMBAI: Lintas Media Group has won the media duties for Religare Enterprises. The pitch involved seven media agencies.

According to industry sources, the account size is pegged close to Rs 800 million.
 
Confirming the win, Lintas Media Group president Sudha Natrajan says, "This is a prestigious win and this was one of the most competitive pitches that have happened in the past several months."

The account will be handled out of the Lintas Delhi office and will be headed by Lintas Media Group SVP and GM VS Mani.
 
According to a source, the closest competitor to Lintas Media Group was Madison India.

NAC advertising is the incumbent agency on the account. The agency will continue to be advising the client on the media side.