MUMBAI: In a bid to expand its media operations in India, The Lintas Group has launched Karishma Initiative (KI), a media service entity that will house all the globally aligned businesses of the company under one umbrella.
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Starting off with a client base of seven, the new unit will be headed by LMG COO N P Sathyamurthy as chief executive officer while Lintas Media Group chairman and CEO Lynn de Souza will be responsible for the overall KI business. |
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Some of the businesses that have already moved under KI are Samsonite, Revlon, Austrian Airways, Qatar Airways, Computer Associates, Sharp Electronics, Four Seasons and Geodesic. |
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Said Lynn de Souza, “The thought process behind launching another media service agency brand, in addition to Lintas Media Group, was very clear to us. We have a large and strong base of home grown blue chip businesses. We now need to expand our offering to clients who work with a global template. Though not key to the character of KI, this does help avoid conflict that global businesses may have with our legacy accounts." |
