MUMBAI: Crazeal.com, the India unit of group-buying website Groupon, has awarded its media mandate to Lintas Initiative Media.

The account size is estimated to be Rs 250 million.

Present in 45 countries, Crazeal has over 120 million subscribers.

"Our aggressive and efficient launch strategy for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from," said Lintas Media Group COO Raghav Subramanian.

Lintas Initiative Media CEO Sudha Natrajan added, "It is so motivating for the team. We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great in achieving this.