MAM

Linc Pen ties up with Pune Warriors India for IPL 6

MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013).

Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune Warriors India.

Pune being an educational hub and Linc‘s product being directly related to education, it sees a huge market for its brand. Thus in order to increase their foothold and presence in this high potential market with increasing young students and professionals, they strategically decided to associate with PWI.

This association with PWI will not only help create a buzz and awareness in Pune but all over India, the brand said.

As a part of this tie up, Linc is doing promotional activities in Pune like contests for consumers, retailers, distributors and wholesalers where they will get a chance to meet the Pune Warriors, win hospitality/VIP match tickets, stand tickets, autographed merchandise. These contests will be amplified through mall activations, radio and social media which will help in making Linc a strong and powerful brand in this region.

Customers in Pune can directly enter the contest through retail buy and those in other places can avail it through online booking of merchandise from the e-linc store which opened recently.

The final lucky draw contest shall be held at the Amanora Town Centre, Pune on 28 April. Among the many prizes to be given away, top prizes include flying to Pune and watching the match from hospitality/VIP area, meeting the Pune Warriors team, winning autographed merchandise, and many other prizes. Linc Pen has also planned a mass promotional activity through outdoor, online and radio.

Linc Pen & Plastics managing director Deepak Jalan said, "We have been partnering with various teams in the previous seasons. Through this tie up with Pune Warriors we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament."

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