Linc Pen ties up with Pune Warriors India for IPL 6

MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013).

Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune Warriors India.

Pune being an educational hub and Linc‘s product being directly related to education, it sees a huge market for its brand. Thus in order to increase their foothold and presence in this high potential market with increasing young students and professionals, they strategically decided to associate with PWI.

This association with PWI will not only help create a buzz and awareness in Pune but all over India, the brand said.

As a part of this tie up, Linc is doing promotional activities in Pune like contests for consumers, retailers, distributors and wholesalers where they will get a chance to meet the Pune Warriors, win hospitality/VIP match tickets, stand tickets, autographed merchandise. These contests will be amplified through mall activations, radio and social media which will help in making Linc a strong and powerful brand in this region.

Customers in Pune can directly enter the contest through retail buy and those in other places can avail it through online booking of merchandise from the e-linc store which opened recently.

The final lucky draw contest shall be held at the Amanora Town Centre, Pune on 28 April. Among the many prizes to be given away, top prizes include flying to Pune and watching the match from hospitality/VIP area, meeting the Pune Warriors team, winning autographed merchandise, and many other prizes. Linc Pen has also planned a mass promotional activity through outdoor, online and radio.

Linc Pen & Plastics managing director Deepak Jalan said, "We have been partnering with various teams in the previous seasons. Through this tie up with Pune Warriors we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament."

Latest Reads
WolfzHowl diversifies its strategic talent pool

Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.

MAM Marketing MAM
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM
Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

Havas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be closely working with Bobby Pawar, Chairman and Chief Creative Officer Havas Group India to lead a refreshed creative proposition by leveraging Havas Group’s integrated...

MAM Marketing Brands
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
Grofers buckles up India for the Grand Orange Bag Days

India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale.

MAM Marketing MAM
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories