Linc Pen launches TVC created by O&M

MUMBAI: Linc Pen has launched its new ad campaign with the tag line “linc pen lo, kismat badlo”.

Created by Ogilvy & Mather, the philosophy behind this new campaign is to create a brand preference for Linc.

Unlike in the earlier ads where Linc had a more product focus, this campaign focuses on Linc as the brand to watch out for while choosing a pen.

The idea here revolves around the central theme of ‘Koi bhi pen nahin, Linc pen. Linc pen lo, kismat badlo’ (Don’t choose any pen, ask for a Linc pen. Buy Linc pen and turn your destiny around).

O&M ECD Sumanto Chattopadhyay said, “The Linc Pens ads are cautionary tales that warn us, with a dash of wicked humour, to place as much importance on what we write with as we do on what we write."

Linc GM- marketing Tanmay Chattopadhyay said, “The writing instrument market is low-involvement and highly fragmented. About 80 per cent of the industry’s revenues in India come from pens priced up to Rs 20. Through these ads we want students, employees and others to re-consider which brand of pen they are buying.”

The TV campaign will be supported by an integrated marketing campaign. Apart from outdoors and increased visibility at trade outlets, they will also have on ground promotions, retail activations, sell in schemes apart from social activation through digital platforms.

The company aims to shore up its retail presence in South and West Indian markets through this marketing campaign.

The 45-day campaign will be aired across 12 channels in kids, sports and regional genre. There would be around 2000 spots aired to reach the target customers in the age group of 12-30 years.

Latest Reads
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies
Google renovates AdSense UI for publishers with Material Design

Google's ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories