Lilliput launches a new campaign

MUMBAI: Lilliput, the kidswear brand, has launched a new campaign created by Focus Circle Brands.

According to the ad agency, the campaign is about understanding kids and the mother‘s personal life. The commercial will run nationally on leading GEC and Cartoon Network and aims to increase the equity of the brand.

Focus Circle Brands national creative director Rahool Talukdar says, "Lilliput is one of the brands that we have built from scratch, so we have known the audience for long now. Understanding the mother has taken time but the experience has been enriching."

The commercial, which is directed by Prahlad Kakkar, starts with a kid narrating a speech about his mother at his annual day function. As he proceeds with the speech, he uncovers a secret which, at first, seems like an extra-marital affair. He goes on to the extent of making up stories about his friends‘ parents as well.

This encourages other children at the function to prompt their parents‘ secrets. Finally, the audience heaves a sigh of relief when they discover that the ‘another man/woman‘ is actually the kid. The commercial ends with a song.

Lilliput Marketing GM Kahkashan Afreen added, "Here was a plot that uniquely connected women and mothers. We gave complete freedom to our agency to execute the way they had conceived it. We are even making merchandise themed on the film‘s core concept."

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