Life OK claws back to number four

MUMBAI: The war for ‘the best among the rest‘ continues even as the top three positions see no change in week 37 of TAM TV ratings.

Life OK, a sister channel of Star Plus is the highest gainer this week and is back at the number four position with 322,364 GVTs (276,290). As reported earlier by, Life OK general manager Ajit Thakur had said that in the coming weeks the channel plans to aggressively invest in content promising its viewers a never-seen-before experience. Well this attitude has worked wonders for the channel.

Other GECs saw a drop in their viewership. Star Plus continues to rule the chart with 477,029 GVTs (494,732). Not quite far behind is Colors which continues to maintain its number two position recording 463,869 GVTs (452,851). Zee TV holds its no three spot with 398,993 GVTs (410,774).

Sab, a sister channel of Sony maintains its number five position as it rated 312,053 GVTs (322,392). Sony takes the back seat at number six with 292,852 GVTs (346,122). Sahara One continues to be at the bottom scoring 28,749 GVTs (28,742).

Back to the chart topper, Star Plus channel‘s popular show Diya aur Baati Hum saw a drop in its ratings and rated 8,803 TVTs (9,765). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,144 TVTs (7,261). Pyar Ka Dard Hai reported 6,930 TVTs (6,840) and Saathiya registered 6,002 TVTs (6,079). Reality show Junior Master Chef lost its audiences witnessing a drop 2,160 TVTs (2,370).

Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa aired its grand finale on 14 September and registered 8,822 TVTs. Long running fiction series Balika Vadhu saw a huge growth and rated 6,278 TVTs (5,912), Madhubala - Ek Ishq Ek Junoon scored 4,442 TVTs (4,847) and Uttaran reported 4,154 TVTs (4,450). The comedy show Comedy Nights with Kapil garnered 7,215 TVTs (7,983).

Zee TV‘s reality dance show DID Super Moms aired its grand finale on 8 September and scored 6,087 TVTs. Its fictional offering Qubool Hai witnessed a drop recording 5,956 TVTs (6,380). Pavitra Rishta generated 4,280 TVTs (5,163). It‘s long running series Sapne Suhane Ladakpan Ke scored 5,362 TVTs (4,785). The channel‘s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 6,981 TVTs (7,259). Drama series Do Dil Bandhe Ek Dori Se registered 5,047 TVTs (5,946). Its new offering Buddha did not mangae to grab attention of the viewers and socred 1,450 TVTs.

Fourth placed, Life OK‘s top series Mahadev rated 2,585 TVTs (2,511). Do Dil Ek Jaan stood at 2,585 TVTs (2,511), Savdhan India rated 2,734 TVTs (2,651), whereas Shapath generated 3,410 TVTs (3,339) and Gustakh Dil rated 1,444 TVTs (1,333).

Fifth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,816 TVTs (6,751). Chidiya Ghar has propped up this week as it scored 3,430 TVTs (3,064). Lapataganj reported 2,347 TVTs (2,062). FIR rated 2,055 TVTs (2,209). Other fictional shows witnessed marginal rise and fall as well.

Sixth placed, Sony‘s long running crime series CID witnessed a drop recording 5,391 TVTs (5,941) and Crime Petrol saw a healthy rise scored 3,739 TVTs (3,418). The channel‘s historical show Maharana Pratap generated 3,151 TVTs (3,354). KBC saw a drop in its ratings as it rated 5,049 TVTs (8,950), 6,027 TVTs (8,460) and 6698 TVTs on Friday, Saturday and Sunday respectively. Comedy Circus garnered 3,409 TVTs. Other fiction shows either held on to their viewership or dipped marginally during the week.

In the movie channel genre, Zee Cinema reported 191,359 GVTs (206,038); Star Gold witnessed a slight rise to182,350 GVTs (176,904) and Movies OK rated 100,401 GVTs (105,357). On the other hand, new entrant &pictures garnered 67,774 GVTs (57,197). Max saw a healthy rise when it scored 192,416 GVTs (179,760).

Well, it seems the GECs are having a good roller coaster ride. Let‘s see what’s in-store for the GECs in the coming weeks.

Latest Reads
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands
UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

MAM Media and Advertising Ad Campaigns
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands
Viacom18 hands Digi Osmosis digital mandate for Manto

MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories