MUMBAI: LIC Nomura Mutual Fund has appointed RK Swamy BBDO as its new creative partner following a multi-agency pitch.

The other agencies that contended for this account include JWT, Mudra, Draftfcb Ulka, Dentsu and McCann.
 
Said RK Swamy BBDO President (West) & executive creative director Sangeetha N, "The campaigns will role out two months from now. Initially, we will focus on the launch of the entity and then move forward gradually."
 
Meanwhile, it is Media Direction that has bagged media duties for the account. 
 
Japan-based Nomura had bought a 35 per cent stake in LIC Mutual Fund in 2009 and made its foray into the Indian market.