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Libra to unveil media campaign next week

BANGALORE: Libra Interactive Learning (Libra) has planned an aggressive media campaign across newsprint, television, radio, internet, events and infrastructure up-gradation at various contact points to promote the English learning programme, SpeakToday.
 
The company plans to spend over Rs 150 million in the next 2-3 years to create brand awareness about the interactive learning solution.


Said Libra’s Head of Finance and Accounts Henry Amalraj, "By next week, we should have some print ads out, and once our interactive learning solutions for Hindi and Tamil are launched, we will also have a number of TVC spots on news channels like NDTV, Zee News, India Today. This will happen over the next six weeks."
 
SpeakToday is a software product that can train people to improve oral English communications as well as help refine the English accent.


Libra MD Sunjay Aryan said, “2010 is expected to create 2 million jobs in the organized retail sector and around 2.3 million people could be needed by the BPO sector. Both these sectors require proficiency in English, an ability that is often absent amongst many high school and undergraduate youth.”
 
At present SpeakToday is being hawked through the franchisee route and through ‘30 Smart Centers’ in India. Libra plans to up this number to 3,000 by the end of this fiscal.
 

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