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LG to spend Rs 800 mn during World Cup and IPL

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MUMBAI: LG, an ICC partner, plans to spend Rs 700-800 million in marketing over the next three months coinciding with the cricket World Cup and the Indian Premier League (IPL).

The marketing activities for the World Cup will kick off in a few days time, LG chief marketing officer LK Gupta said.

The Lead XI initiative, which LG had carried out at other ICC events, will be expanded to include 1000 kids from India, Sri Lanka and Bangladesh. The kids will walk onto the field with their respective teams at the start of their matches at the World Cup and sing the National Anthem.

"Since the World Cup is taking place in the subcontinent, we are giving a chance to more children to be part of this programme. Earlier 50 children had to be flown. Among other things, we will have a school contact programme. It will also be using radio to spread awareness. Leaflets will be distributed at its stores and other retail outlets."

LG will also be launching a range of mobile phones and refrigerators to coincide withe World Cup. It will have promotions for the mobile phones including match tickets.

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