LG to spend Rs 3 bn on marketing flat panel TVs

MUMBAI: LG Electronics plans to spend Rs 3 billion towards marketing its flat panel televisions as it aims to get a 50 per cent share in India?s nascent 3D TV market.

The Korean consumer electronics company has positioned Cinema 3D TV as its flagship product in the flat panel TV segment. Launched in India today, Cinema 3D TV has LG?s proprietary film patterned retarder (FPR) panel, a 3D liquid crystal display (LCD) technology.

The price of Cinema 3D Smart TV ranges between Rs 94990 and Rs 164990.

Says LGEIL?s managing director Soon Kwon, "With this new Cinema 3D Smart TV range, we expect to bolster our FPD sales at a growth rate of more than 100 per cent. We aim to be a market leader in 3D TV market with a share of 50 per cent. To ensure the numbers, LG Electronics India has an aggressive strategy targeting the youth and plans to invest Rs. 3 billion in marketing with Cinema 3D as flagship product communication."

The Cinema 3D TV optimises the separation of images for the left and right eye to give viewers 3D pictures with less crosstalk, which means no dizziness and eye fatigue that sometimes occurs with wearing shutter glasses.

Kwon added, "LG is committed to developing technology and products that exceed today?s expectations of innovation. Cinema 3D TV is the perfect choice when it comes to watching 3D entertainment for longer periods in greater comfort. We?re eager to show everyone just how exciting our new 3D TVs are and why we?re confident this will become the industry standard for 3D TV technology."

The Cinema 3D also has features such as a thin film for full brightness, and a wide viewing angle and flexible viewing positions for watching in groups or while sitting or lying down in any spot in front of the screen.

With a new, advanced 2D to 3D conversion feature, the Cinema 3D TV can convert 2D content into high quality 3D. It also has access to premium content via Hunagama, NDTV, Indiatimes, Carwale and Zapak in India as well as global providers.

The company will give four sets of 3D glasses in four different models for different segments.


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