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LG to spend Rs 2 bn for ads on TV in 2011

MUMBAI: LG Electronics India (LGEIL) will spend Rs 2 billion on television out of its total marketing budget of Rs 8 billion.


General entertainment channels (GECs) will take away nearly 60 per cent of the Korean consumer electronics major‘s total ad spend on TV, LGEIL chief marketing officer Lakshmikant Gupta tells Indiantelevision.com. 
 
LGEIL has decided to up its marketing spend this year by 15-20 per cent.


Although the company will be using TV as the main medium to promote their products, digital media will be utilised for pushing some of the brands.


LGEIL will spend Rs 1 billion on cricket in the first half of the year.
 
"We have spent Rs 700 million for the cricket World Cup while the Indian Premier League (IPL) has consumed Rs 300 million," says Gupta.


The company is expected to mainly promote their AC products, 3DTV and side by side refrigerators during the IPL. 
 
LGEIL will spend Rs 3 billion on the Flat Play Display (FPD) segment with the major chunk of it going towards promoting the new 3D TV.


"Our spending will be two fold - to increase the awareness of our products and real-life demonstrations. Consequently, we will be spending mainly on TV to create awareness of this segment," Gupta clarifies.
 

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