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LG ropes in 3 Bollywood stars as brand ambassadors for mobile phones

MUMBAI: LG Electronics India has roped in John Abraham, Genelia D‘Souza and Abhay Deol as brand ambassadors for LG mobile phones in India.


LGEIL business group marketing head mobile communications Sudhin Mathur says, "
LG Mobiles will now deliver energised experiences in an unordinary way. As part of our overall strategy to reposition LG Mobiles as a youthful brand, the brand ambassadors‘ will help us relating with our consumers." 
 
As brand ambassadors, John Abraham, Genelia D‘Souza and Abhay Deol will play a key role creating connect for the brand with the consumers.


Deol says, "I always stand for what I believe, be it professional or personal life. Brand LG has always been a personal favourite. These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me!"
 
"I love the networking concept in LG phones. The new range of LG phones makes it extremely convenient by offering whatever one needs and nothing which we don‘t," says John Abraham.


"LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honour to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate," avers Genelia D‘Souza
 
LG has planned an aggressive multi-media campaign covering television, radio, outdoor, cinema and internet which will be supplemented by print ads released during strategic periods.


The first campaign will break in the first quarter of 2010. LG Mobiles will be targeting to gain double digits among the young Indian consumers.
 

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