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LG CMO LK Gupta resigns

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MUMBAI: LG Electronics India chief marketing officer LK Gupta has decided to move on from the company after a stint of five years.

Gupta is serving notice period at the company, which will end in the last week of December.

At LG, Gupta’s job was to oversee overall brand and marketing strategy - conceptualisation and implementation at company level and by all business units. His responsibilities also included managing teams and initiatives such as brand campaigns, sports sponsorships, digital marketing, CRM, consumer and business research, media planning and buying, agency relations and ground level marketing activation at branches.

Gupta said, “My journey at LG was very good. However, I am not in a position to comment on my next venture right now.”

Gupta has over two decades of experience in the industry. Prior to joining LG in 2007, he has also worked with P&G, Gillette and Indian Market Research Bureau.

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