Levi's hands over media duties to OMD

Levi's hands over media duties to OMD

Levi

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

The appointment builds on the media network’s global relationship with the denim brand that started in 2009 and has grown to now include over 25 markets. In India, Madison Media was the incumbent on the account.

The partnership will involve the use of both offline and digital channels as well as sophisticated uses of data to continue engaging Levi’s consumers in relevant and innovative ways.

OMD India CEO Priti Murthy says, “This win reflects our agency’s momentum in South India and also the quality of our global network’s campaigns for the brand since 2009. We share a similar brand DNA, one that is deeply rooted in innovation, allowing us to pursue out-of-the-box solutions and deliver cut-through for such an iconic brand. We look forward to working with Levi’s and continuing the legacy of one of India’s most ubiquitous brands.”