MUMBAI: Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign – #ChaloKhelne starting this Children’s Day (Nov 14, 2018) to reinforce its belief in empowering people and their families to live a healthy lifestyle.

In this digitized era, children are becoming increasingly dependent on their mobile and tabs and the joy of outdoor sports is diminishing at a rapid pace. This in turn is also affecting our children’s health making them inactive. The power to change this situation is in hands of the parents as the kids are likely to emulate what their parents do.

With this insight, we are urging parents to take the first step and motivate their children to opt for outdoors sports and join them to play a game they love and kick start the #ChaloKhelne movement. As it is a known fact that healthy habits start at home and children follow in the footsteps of their parents. More often than not, parents are their first role models.

Mr. Mayank Bathwal, CEO, ABHICL said, “Nowadays, the new age generation children are spending more time on electronic devices which keeps them indoor most of the time. Whereas, our childhood was dominated by outdoor playtime with soil under the sun. With #ChaloKhelne we want families to encourage children to play various outdoor activities and make it a part of their daily routine. It is Aditya Birla Health Insurance’s endeavor to promote an active healthy lifestyle and nurture life skills from an early age to lead a successful life and to make it a real movement.”

“In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the #ChaloKhelne campaign to reinforce the philosophy of adapting healthy lifestyle.  With the #ChaloKhelne movement, we are also hoping to create an active generation that takes health seriously.” said Mr. Ajay Kakar, Chief Marketing Officer - Aditya Birla Capital.