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Leonia to spend Rs 100 million for promotion

BANGALORE: Leonia Holistic Resorts (Leonia) will be spending approximately Rs 100 million towards media for promotion of its brands, especially the mother brand Leonia Resorts and its convention center.


Said Leonia’s director of business development G Raghu, "We expect over 6000 guests for its New Year eve’s programme, the aim of which is to promote the Leonia International Convention & Exhibition Center (LIEC)."
 
"Our campaign will be a 360 degree initiative including outdoor and print media and cinema theaters. We are in talks with the major regional channels and radio stations in the south,” informed Raghu while speaking with indiantelevision.com.


Radio jingles on Red FM have already begun and the company has plans to book a few slots on Gemini and Maa television channels for the New Year’s campaign. An audio visual for promoting the resort and LIEC, prepared by Leonia’s in-house agency Leo Deaz, will be run on cinema screens in Hyderabad and major towns and cities in Andhra Pradesh. 
 
Another major sub-brand that Leonia plans to push is Leonia Express that has a fleet of luxury buses to offer transport services including inter-city buses.


For the New Year eve’s event, Leonia Express already had bookings for brining in guests from as far away as Kolkata and Mumbai.
 
At present media buying for Leonia is also done by Leo Deaz.

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