MUMBAI: Leo Burnett, Mumbai, has created a new television commercial featuring John and Bipasha, for Proctor & Gamble’s hair colour brand – Wella Kolestint.

According to the agency, the commercial is based on the insight that these days women have evolved to use a hair colour to get noticed and not just to cover their grey.
 
The spot starts with Basu asking Abraham -- “Notice anything new?” which stems from the women’s desire to be noticed by her man. The ad asserts that despite having the best chemistry between them, she still longs for his appreciation.

Hence the TVC shows a story of a woman not being noticed by her man and how a simple switch to a better hair colour adds real ‘color’ to their romantic life.

Leo Burnett, Mumbai, regional account director Gaurav Lalwani explains that the agency zeroed in on one single fact that women want the power to get noticed and appreciated over the years. A single compliment, years into a relationship, makes them smile for days.
 
P&G associate marketing director hair color for the Asian market Surpiya Singh adds, “This idea takes the core of the Wella Kolestint brand; making an impact on others through your rich hair color, and cleverly links it to a highly relevant insight about women not getting noticed by the person that matters to them most. It’s the combination of these two elements that makes the idea so powerful.”

The creative team that executed the ad includes executive creative director: Nitesh Tiwari and creative director: Ashwiny Iyer.

Also, the spot is directed by Sunhil Sippy and the shot at Highlight Films production house.

The two actors were signed as brand ambassadors in March this year.