MUMBAI: Leo Burnett has appointed Suvadip Ghosh Mazumdar as vice president at the Mumbai office.

Mazumdar, who has over 12 years of varied experience as a marketer, moves in from Virgin Mobile India, where he was head -- consumer and marketing insight.

LB India Subcontinent chairman and CEO Arvind Sharma said, “Leo Burnett advertising is about building brands the Human Kind way, not just through ads but also acts. Suvadip’s consumer insights orientation is invaluable to our Human Kind thought process for brands. He adds strength to our team for developing holistic and actionable plans that transform human behavior.”
 
Mazumdar started his career as a consumer market researcher at Quantum Market Research in Mumbai. At Quantum, he worked on brands such as Marico, Colgate Palmolive, Tata Motors and ITC.

From Quantum, Mazumdar moved to Draftfcb Ulka as group manager (account planning) for two years.

After a stint in brand planning at FCB Ulka for Hero Honda, HCL and Godfrey Phillips, Mazumdar moved to Virgin Mobile’s Consumer Insights Department.
 
Mazumdar later became head of the Tata Teleservices consumer insights team as a result of the Virgin and Tata merger.

Mazumdar says, “I have always enjoyed connecting with the end consumer. Hearing what they say and listening to what they really mean. Without missing out on this passion, moving to a mainstream business role has always been a dream. That is what Leo Burnett has offered me.”