MUMBAI: Leo Burnett has appointed Nitin Pradhan as executive creative director to handle the Uninor account.
 
Based in Delhi, Pradhan will report to national creative director KV Sridhar.

"Uninor is the 14th player in the telecom sector and it primarily targets the youth in the smaller towns in the 18 to the late 20 age bracket. The company is at a very early stage and is ready to take strides to create a distinct brand communication to reaching out to its consumers." 
 
Prior to this appointment, Pradhan was associate creative director at Ogilvy Mumbai where he spent five and a half years and handled clients like were Tata Sky, Tata Sky Plus, CEAT tyres, Bru coffee and Bank of India. 
 
With nine years of experience, Pradhan began his advertising career at Mudra Ahmedabad.